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Government of India to launch KnackApp to provide youth robo-advisor career recommendations and matching to workforce skill development pathways and jobs

New Delhi, India

July 19, 2019 — Human capital mobility startup KnackApp, Inc. and Government of India’s National Skill Development Corporation (NSDC) partner to build India’s future skilled workforce. The Skill India mission, launched on July 15, 2015, recognizes the need to tap into the hidden talent and potential of India’s youth and women through broad-based skill development programs. The Mission is the world’s largest human capital development initiative. 

Over the last 10 years NSDC, a Public-Private-Partnership under the aegis of Ministry of Skill Development & Entrepreneurship (MSDE), has collaborated with the private sector, state governments, small and medium size businesses, industry sector experts, academic institutions, and foreign government agencies to build a vibrant skilling ecosystem in India. Over this period, NSDC also fostered the growth of innovative business models in the skilling and vocational training space, including integration with education systems. A key aspect of this transformation has been the focus on technology-enabled innovations, including the development of the largest skill development management system and a system for skill provider accreditation. As part of its strategy, NSDC supports emerging companies and job matching, and more; and continues to focus and invest in future-of-skilling and learning systems.

In this first-of-its-kind effort in India, KnackApp’s robo-career discovery and guidance solution will help match candidates undergoing vocational training program with over 90 careers opportunities spanning across 17 industry sectors. Students and skill seekers will be matched to high employment jobs in sales, retail, construction, hospitality services, emerging roles (like data science, cyber security, startup team member) and evaluated for their entrepreneurship potential, by playing mobile games. As part of the first phase of this partnership, NSDC is rolling out KnackApp with approximately 20,000 skill seekers in NSDC-accredited Pradhan Mantri Kaushal Kendra (PMKK) that operates the Ministry of Skill Development & Entrepreneurship’s flagship program, the Pradhan Mantri Kaushal Vikas Yojana (PMKVY). The minimal instructions, available currently in English and Hindi, ensures that candidates with low literacy can access the application with minimal supervision. KnackApp and NSDC will work together to guide students to relevant careers and jobs in an evolving and dynamic 21st century labor marketplace. NSDC and KnackApp will aim to onboard more partners and undertake research to inform the design and implementation of skilling programs. 

About KnackApp

KnackApp is a US technology startup that provides an AI platform that combines fun mobile games and behavioral neuroscience to discover people’s hidden talents and empower them to realize their true potential. KnackApp is used by people, learning and education providers, employers, NGOs and communities in over 120 countries, including small and large employers in India, and individuals from diverse socioeconomic backgrounds. More information is available here: An individual, with a smartphone and stable connectivity, can download the “KnackApp” mobile application from Play/App store for free, register and play the games to know his/her top strengths. Individuals can also access KnackApp here:

About NSDC

NSDC is one of its kind public-private-partnership which catalyze the skill development ecosystem in India through private sector partnerships. Till date, NSDC has approved more than 400 training providers and 39 Sector Skill Councils, who are operating 10,000+ training centers across 600+ districts in India. Since it’s inception in 2010, NSDC has trained more than 15 million people across 40 sectors/sub-sectors. For more information visit:

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