When energy company Shell was attempting to retool their innovation pipeline, they ran a blind test and asked 1,400 employees who had contributed ideas to play Knack App games.
Using behaviour models that differentiate high and low impact innovators, Knack AI enhanced the ability of Shell to identify high impact innovators from 30% to a perfect 100%. This had significant positive impact on business:
- Increased number of high impact innovation projects and innovation outcomes
- Increased RoI on innovation investment
- Identification & retention of all high impact innovators
- Importantly, Knack ensured Shell would not miss out on identifying a potential innovator because of their race, gender, age, or ethnicity.
After Knack implementation: